Search Engine Marketing or SEM, is a unique and powerful way to expand your business in a very competitive market. With millions of companies out there all competing for the same eyes, online search marketing is a powerful and efficient way to advertise your products and expand your business.
In this guide, I will give an overview of the basics of search engine marketing, along with hints and approaches for search engine marketing.
SEM Overview - What Is It And How To Do Things Right
Search engine marketing is a unique approach to marketing a product without using paid advertisements. Search results normally appear on search engine result pages (SERPs) like Yahoo, Google, and Bing, giving the advertiser the possibility of having their ads appear alongside the search results of these paid ads.
These ads are often known as pay per click ads, and they come in a different form know as: 'ads with small text' and 'products listing ads'. Products listing ads also known as commercial advertisements ads is a visible ad that shows consumers the important information about a product at a glance, e.g., reviews and price of the product.
Search engine marketing an efficient and surprisingly a more powerful way to grow your business. Read on to find out more about SEM
• Keywords
The heart of search engine marketing is keywords. Users enter keywords through search queries in these search engines to make an inquiry on what they need, and if you're using the right keywords in your ads plan, your ads will indeed pop out on the search result page.
• Make Research For Keyword
Before you decide on the keywords to input in your SME campaigns, it is important to conduct a thorough research on keywords that will bring in returns
• The Keywords Account Structure
Another significant feature of keywords that is necessary to a result oriented SME campaign is the account structure.
Logical grouping of keywords and account structure helps you achieve higher click-through rates, lower cost per click and more reliable overall performance. In general, keyword research can help you think about how to best structure your account.
• Search Engine Ad Marketing Auction
the myths about search engine marketing is that anyone who has the biggest advertising plan wins. Though a bigger advertising plan can positively be one, particularly when aiming for highly competitive keywords, however, this is far from being a condition for success with search engine marketing, because each ads pass through a process recognized as ad auction before appearing beside search results.
• How Does The Ad Auction Work?
The ad auction takes place whenever somebody begins a search query on any of the search engines you are registered with. To enroll in the ad auction, as an advertiser, you will identify the keywords you want to bid on and also state how much you will be able to pay (per click) for your ads to appear alongside the results of keywords. when Google ascertains that the keywords you bid on are entered in a user query, your ads are inserted into the ad auction.
• Winning That Ad Auction
Not every ad appears on separate individual search. Well, this is because the ad auction takes different determinants into account in determining each ads placing on the SERP. Not all keywords are sufficient to justify the commercial intent ads next to the results although. However, these are the two primary factors evaluated in Google auction process; “your maximum bids and the Quality Score of the ads”.
The maximum bid is the specified amount that you are willing to pay per click while The Quality Score of your ads is a ratio based on the total quality of the ad.
Google do calculate these metrics when processing the ad auction to define the placing of these advertisements. The outcome of this calculation is known as ad rank.
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Republic of Singapore
